Tradition and innovation are put into practice from the very beginning. With a great deal of visionary spirit, the family business Asam has developed into a great asambeauty world of experience. We have always remained true to our values and our promise to customers, partners, and the employee family. A respectful, fair approach is as firmly anchored into our corporate culture as social commitment in the form of support for a variety of organizations. Please find our Code of Conduct and further information here.
Thanks to decades of experience in the cosmetics industry, we know how to optimally achieve a balance between compatibility, proven effectiveness, and sustainability. Cosmetics with the highest share of natural ingredients are our focus.
We combine the best active ingredients from nature with high-quality high-tech active ingredients that are both skin-friendly and sustainable.
Sustainability and resource protection are subjects close to our hearts and have been a matter of course for us for a long time.
In our company, ‘Made in Germany’ stands for innovative product ideas and outstanding quality. We have been developing and producing tailor-made beauty solutions in Germany ever since we were founded, which means short distances and the conservation of resources. Our decades of expertise are reflected in our effective and diverse product range for head-to-toe care.
Quality products developed and produced in Germany
At our production sites, we implement various options for sustainable production and are constantly developing them further. Besides, the generation of green electricity using our own solar panels and the resource-saving use of production-related waste heat, integrated ventilation systems ensure heat recovery. Optimization is achieved by continuously monitoring energy resources. Raw materials come from selected suppliers who adhere to strict sustainability guidelines concerning extraction and processing. Optimization measures for logistics processes and transport routes contribute to a further reduction in CO2 emissions.
Generation of more than 423,000 kWh of solar energy in 2022
Packagings are recyclable, and our offer of large packaging units also help to prevent packaging waste. All cardboard boxes and package inserts are made from 100% paper, which comes from wood sourced in sustainable forestry. Massive savings are made on plastic packaging, and alternative packaging materials such as glass and recycled plastic are predominantly used in our products.
Increased the share of recycling material in primary packaging by 26 %
Many of our products are vegan as we do not use any ingredients that are derived from animal substances. Due to their very good care properties, we use beeswax and propolis. The majority of our new developments are generally vegan. In addition, we avoid parabens, paraffins, mineral oils, aluminum salts, and solid microplastic particles.
Our products have not been and are not tested on animals. Animal testing of cosmetic products in the EU has generally been prohibited since 2009.
No particulate microplastics in any products
Good is never good enough for us. For this reason, we support scientific work on specialist topics such as conservation or the replacement of liquid microplastics. Further, we have been working for decades on the advancement of grape based ingredients such as resveratrol which is used as highly effective ingredient in several of our skin care products. Thus, among other things, our premium active ingredient complex RESVERATROL PREMIUM NT50 was created, which activates the youthful enzymes of the cells. We work with renowned scientific institutes and cooperate with raw material suppliers in the development of new textures and raw materials – all for the nature-related, responsibly produced cosmetics of tomorrow.
Continuous optimization of formulations and research on ingredients
Our employees are the basis for the success of the Asam family. Appreciation and respectful interaction are practiced with us, professional qualifications and commitment are encouraged. As a medium-sized company, we are one of the most important employers at our locations in rural areas. In addition, social commitment is particularly close to our hearts. As a Bronze Partner to the non-profit organization DKMS LIFE, we support the patient program “look good feel better” to give women with cancer renewed self-esteem and vigor for life. In addition, further projects such as our Asambeauty “Donation Weeks” benefit numerous aid programs and institutions.
In 2022 over € 90,000 has been donated to charity